Aggregator for a microfinance organization in Kazakhstan: x45 growth in organic traffic in 8 months

About the Project

A client from Kazakhstan approached us. It was an aggregator platform for microfinance organizations (MFOs) that let users compare loan terms from different providers and choose the best option.

The company asked us to improve their search engine rankings.

The main challenge was that the project had to be developed almost from scratch. Organic traffic was only 9 visits per day, and keyword visibility stood at just 86 positions.

Tasks

– Develop a link-building strategy.
– Create a backlink acquisition plan considering the specifics of Kazakhstan’s financial niche.
– Build a sustainable backlink profile without risking search engine penalties.

Our Actions

Before starting the work, our team prepared a detailed backlink acquisition plan. Our experts analyzed competitors in Kazakhstan’s SERP, identified priority donor types, and defined monthly placement volumes.

The financial niche requires extra caution when selecting a platform. The team stuck exclusively to white-hat promotion methods and avoided any tools that could damage the domain’s reputation.

Throughout the entire cooperation period, the following work was completed:

Crowd marketing – 152 placements. Mentions on niche forums, communities, and Q&A services form a natural backlink background and generate targeted traffic from adjacent sources.

Submits – 256 placements. Registering the website in directories and aggregators accelerates the indexation of new pages and adds diversity to the anchor list.

Mini PBN networks – 419 links. Private blog networks with niche-relevant donors ensured the main growth in link equity and accelerated the movement of pages into the TOP for target queries.

Outreach/articles – 13 publications. Placement of expert materials on third-party financial platforms provided high-quality links with strong trust metrics.

During the process, the client received regular updates. Our team sent monthly reports showing performance dynamics, detailed explanations of all completed placements, and suggested plan adjustments whenever necessary.

Results

Over the course of 8 months, organic traffic to the website grew from 9 to 411 visits per day. This represents an increase of 4,467%.

Keyword visibility rose from 86 positions to 712 positions, delivering a growth of 728%.

The growth dynamic was gradual but stable: the first noticeable traffic shifts were recorded two months after the start of promotion. From the third month onward, the graph steadily moved upward without setbacks.

The client was satisfied with the results: traffic and visibility grew consistently, without sharp spikes or drops, meaning minimal risk of Google penalties.

Conclusion

With a well-structured and consistent strategy, link building delivers steady and sustainable results even in a highly competitive environment with a moderate budget.