Contextual Advertising
from the market leader

Contextual advertising is a type of online promotion in which an ad is shown depending on the content of a page or a query entered in a search engine. Such advertising is seen by users whose interests overlap with the product or service that is being promoted. In a broad sense, contextual advertising is the placement of advertising messages in relevant content.

There are four main factors that most strongly influence the cost of setting up and running an advertising campaign: - Goals - Theme - Geotargeting - Time targeting

The cost per click is based on the auction model. At the moment, several such models are used - these are the VCG auction and the GSP auction.

All contextual advertising can be divided into four large types: 1. Search engine - shown on the search engine page in response to a query relevant to the ad; 2. Thematic (network) - is shown on partner sites of the contextual advertising service, the subject of which is similar to the subject of the ad; 3. Media - image banner advertising in the Google advertising network, which has wide targeting options; 4. With personal targeting - shown to a specific group of users included in the target audience of the advertiser.