Case Study: Online Cinema Website SEO — How We Improved Rankings and Boosted Traffic by 71% in Two Months Through SEO & Link Building

Starting Point

A client approached us to promote their online cinema website. The site already had a large content base and some traffic, but faced two issues: the homepage underperformed on branded queries, and organic growth for long-tail and competitive cluster queries was insufficient.

At the start (August 2025), the analytics showed:
≈161,184 organic visits and 35,924 keyword visibility.
DR was nearly zero (≈1).

The task was simple: multiply traffic growth and strengthen brand-focused rankings on the homepage.
This SEO case demonstrates how a well-planned, comprehensive strategy can deliver fast results.

Goals & Tasks

Phase 1 (fast — 1 month):
Stopping traffic leakage by fixing critical technical issues.
Improving the homepage so it generates more clicks and value.

Phase 2 (in parallel — 1–2 months):
Large-scale link building to strengthen priority pages and accelerate indexing of updated content.

Phase 3 (ongoing):
Content systematization and continued link building for sustainable growth and ranking expansion.

Actions Taken

We worked in two directions: on-page and off-page to ensure synergy between them.

On-Page Optimization

• Deep SEO audit with a priority task list for developers: indexing, redirects, structure fixes, performance improvement
• Mapped the main and cluster pages to correct target queries; updated meta tags and H-structure
• Improved internal linking to ensure link equity is reached by priority URLs
• Continuous indexing control and implementation checks via GSC

These actions delivered a fast start and created a solid foundation for future growth.

Off-Page (Link Building)

• Built a link profile aligned with priorities: placements on relevant platforms, submissions, and crowd links to capture topical discussions
• Published: 10 articles, 200 submissions, 50 crowd links
  Focus on relevancy + speed of results, not volume for the sake of volume
• Indexed backlinks monitoring, timely reinforcement, and anchor text adjustments

This demonstrated that a balanced combo of content links + crowd links accelerates search visibility.

✅ Only white-hat methods for stable growth & zero risks for the client.

SEO Results for the Cinema Website

Data as of 30.09.2025:

Organic Traffic: 161,184 → 275,766 (+71.1%)
Keyword Visibility: 35,924 → 42,809 (+19.2%)
DR: 1 → 2

Ranking Growth Dynamics

Top-3: 1,639 → 3,128 (+90.8%)
Top-10: 3,179 → 6,535 (+105.6%)
Top-20: 2,988 → 4,361 (+45.9%)

Thanks to smart SEO promotion of the online cinema website, branded queries started ranking on the homepage, with more relevant pages appearing in SERP, and the quick traffic increase proved how well-coordinated SEO action accelerates results.

Practical Benefits

• Growth in clicks and visibility for branded queries by reclaiming brand traffic lost to “parasite” sites
• More relevant pages in SERP and increased qualified user flow
• Fast results thanks to the right mix of articles, submissions, and crowd links

What Worked Especially Well

• Synergy: technical fixes + external signals delivered a multiplied effect
• Smart link mix → natural profile + fast impact
• Ongoing monitoring and adjustments of anchor text and link distribution

Constraints & Subtle Factors

• DR grows gradually — this niche requires constant link building investment
• Commercial clusters require further content refinement

Team Involved

Our side: SEO analytics team, technical specialist, link-building manager, content coordinator
Client side: project manager responsible for technical task implementation and content approvals

Who This Approach Fits

Projects with large volumes of content aiming at rapid traffic growth and stronger branded rankings.
Especially effective when you need a balanced strategy: fast effect (submissions, crowd links) + long-term support (articles).

Short Practical Takeaway

If you already have strong content and want to accelerate search visibility and traffic growth, combining technical cleanup with controlled, diversified link building delivers measurable results within 1–2 months.

This case proves that comprehensive SEO & link building promotion can drive traffic growth safely and  with scalable potential.