LinkBuilding for Gambling: Long-Term SEO Effect in One Month

About the Project

An international iGaming operator approached us with a request to run a high-intensity, one-time link-building campaign. The primary goal was to rapidly strengthen their backlink profile and drive noticeable ranking improvements across several key geolocations at the same time. The timeline was extremely aggressive, as the client expected visible results within just one month of active promotion, while being ready to allocate a very substantial budget to make it happen.

The main challenge: the website supported 68 language versions, which required us to execute the link-building efforts simultaneously across multiple languages. This included major ones such as French, Polish, Portuguese, English, Arabic, and several others.

Tasks

– Develop a link-building strategy tailored to the specifics of each language version.
– Ensure dense and diversified backlink growth within a short timeframe.
– Strengthen placed links with multi-tier reinforcement to accelerate indexation and link equity transfer.
– Ensure stable growth of organic traffic and keyword visibility.

Our Actions

Before placements began, we prepared a detailed backlink acquisition plan. Our experts analyzed competitors in each language segment and selected platforms based on niche relevance and precise regional targeting.

The gambling niche faces strict restrictions on many platforms, so choosing sources demanded extra care and scrutiny.

Within 3 weeks of cooperation, the following were placed:
Crowd marketing – 229 mentions on forums, Q&A platforms, and niche resources.
Submits – 167 registrations in aggregators and indexing services.
Regional directories – 175 placements for target geos.
Mini PBN networks – 82 links from thematic private blog networks.
Mini blasts – 996 links to form a foundational backlink layer.
Outreach/editorial placements – 15 publications on external niche platforms.

Additionally, we reinforced placed links with multi-tier link runs:
We placed 100 high-quality article-profile links (primarily guest posts and contextual placements on relevant authority sites) plus approximately 2,000 second-tier links to support and amplify the main tier.

To speed up indexation and reinforce link equity throughout the chain, our experts ran several large-scale mass link-building waves: 60,000, 120,000, 200,000, and 300,000 links, respectively.

The multi-level reinforcement structure allowed us to fully leverage the potential of each placed link and reduce the time required for results to appear in SERPs.

Results

Within three weeks of active work, our team achieved results comparable to several months of systematic link building.

Organic traffic increased from 9,610 to 50,667 visits – a growth of +427%.

Website keyword visibility increased from 44 to 499 – a growth of +1,034%.

*The project metrics were recorded 2 months after link placements. We did this because links typically start delivering their full effect only after 2-3 months.

The growth dynamics confirm the effectiveness of the chosen strategy: dense initial backlink acquisition combined with multi-tier reinforcement generates an accelerated search engine response even in the competitive gambling niche.

Conclusion

The project confirmed that a well-structured one-time link-building campaign can deliver noticeable results even in a complex niche such as gambling.

Working simultaneously with priority language versions, selecting platforms based on niche specifics, and applying multi-tier link reinforcement. This combination resulted in 5x traffic growth in less than a month.

Additionally, the client received a fully established backlink portfolio that will continue contributing to the website’s growth.