How to Accelerate 3 Websites Within One Project in Just a Few Months Using Link Building

Introduction

A client in the electronics and accessories e-commerce sector engaged our services, intending to enhance the website’s visibility in search engine results. We managed three distinct projects concurrently (referred to hereafter as Project 1, Project 2, and Project 3), each characterized by its unique background, scope, and existing state.

The promotional efforts spanned the CIS region, grounded in ethical white-hat SEO practices and strategic link-building techniques.

The defining aspect of this case lies in the abbreviated collaboration timeline, which spanned just two months (July through August 2024), during which we executed simultaneous operations across all three sites. This required meticulous planning, rigorous task prioritization, and judicious allocation of resources.

Core Problem

The client’s mandate centered on amplifying organic traffic and elevating page rankings within search engine results pages (SERPs) across all three websites.

Though aligned within the same niche and thematic core, Projects 1, 2, and 3 exhibited distinct developmental trajectories and varying states of readiness at project onset. As such, the Phoenix Project agency team calibrated bespoke promotion roadmaps for each, factoring in their individual nuances and constraints.

A shared vulnerability across all projects was the dearth of disciplined off-page optimization and the pressing requirement to establish a transparent, low-risk, and architecturally sound link-building framework.

Objectives

• Analyze the current state of each project and the competitive environment
• Identify priority growth points based on external factors
• Implement a link-building strategy for Projects 1 and 2 with a focus on balanced, gradual strengthening
• Prepare and launch an extended backlink strategy for Project 3
• Conduct a comprehensive SEO audit for Project 3
• Develop recommendations for further scaling and removing growth limitations

Our Actions

We commenced operations with a rigorous analytical phase.

For each project, we dissected the competitive environment, factoring in the niche dynamics, geographic scope, and prevailing visibility metrics. Drawing on Ahrefs insights alongside a granular comparative review of backlink profiles, we formulated bespoke link-building blueprints tailored to every site. Even with their overlapping thematic focus, these strategies diverged notably in scale, most pronounced for Project 3.

For Projects 1 and 2, the emphasis lay on measured backlink accumulation, eschewing abrupt surges. We leveraged crowd-sourced links, in-depth articles, and targeted submissions, spacing them methodically across the timeline. This deliberate cadence fostered greater search engine confidence and laid a sturdy groundwork for sustained expansion.

An identical number of links were placed on both websites:
crowd marketing – 30 links, articles – 8 links, submissions – 57 links.

Project 3 was at a more mature stage, so the work included not only link building but also a comprehensive SEO audit. The audit identified structural and technical limitations affecting growth potential. Drawing from these analytical insights, we distilled comprehensive conclusions and crafted targeted recommendations to steer the subsequent phase of the project.

Link building for this website included:
crowd marketing – 20 links, articles – 30 links, submissions – 155 links.

Additionally, the team maintained constant communication with the client. All stages were coordinated, and interim results were discussed. This allowed us to quickly adjust focus and maintain momentum even while working on three projects simultaneously.

Results

Even within the short two-month period, positive dynamics were recorded across all projects.

Project 1
According to Ahrefs data, organic traffic increased from 59 to 276. Keyword visibility grew from 740 to 1,272. Traffic growth amounted to 367.80%, and visibility growth reached 71.89%.

Project 2
Organic traffic increased from 18 to 88. Visibility grew from 295 to 421. Traffic growth amounted to 388.89%, and visibility growth reached 42.71%.

Project 3
Organic traffic increased from 19,690 to 29,276. Keyword visibility grew from 7,533 to 9,715. Traffic growth amounted to 48.68%, and visibility growth reached 28.97%.

The results were recorded in Ahrefs. Screenshots of the dynamics confirm performance growth for each project.

Conclusion

In the end, the client saw traffic gains across all three sites in a remarkably short timeframe. This laid out a straightforward roadmap for ongoing growth, a critical edge in the fiercely competitive electronics e-commerce space across the CIS region.