Setting up Google AdWords for the YACHT CONTACTS project

Results of the project CONTACT YACHTS

Comparison period 25.04.2023-26.05.2023

About our client:

Contact Yachts has access to the largest fleet of professional crewed yachts available to book for any occasion: family vacation, detox or yoga tour, corporate event, romantic honeymoon, product launch, etc.

The main goal of the project:

Creation of a campaign for requests for yacht charter, all requests must be commercial and exactly suitable for this topic.

The main task of the project:

Creation of a quality company with the involvement of target users. The company should contain only relevant luxury phrases and premium customer segments. Only all near-targeted or weakly converting queries should be excluded.

Results of work for 1 month:

– Compilation of a file on semantics for RK
– Purge on suitable and inappropriate requests
– Grouping requests for RK (320 requests)
– The main works on the Republic of Kazakhstan have been completed:

• Create and set up a campaign
• Compiled quick links and clarifications
• Announcements written for 52 groups
• Compiling a display link for all groups
• Filled all ad groups after comments
• Company launch
• Placement of images for all groups prepared by the designer

Results after the work done:

On April 25, the company was launched on a limited budget.

Average CPC:

Reduced from 12.21 TL to 8.27 TL

CTR for most queries is more than 15%, which is a good indicator.

Company details:

• 34 groups
• 306 titles
• 136 descriptions
• 419 keys