Results of the project CONTACT YACHTS
Comparison period 25.04.2023-26.05.2023
About our client:
Contact Yachts has access to the largest fleet of professional crewed yachts available to book for any occasion: family vacation, detox or yoga tour, corporate event, romantic honeymoon, product launch, etc.
The main goal of the project:
Creation of a campaign for requests for yacht charter, all requests must be commercial and exactly suitable for this topic.
The main task of the project:
Creation of a quality company with the involvement of target users. The company should contain only relevant luxury phrases and premium customer segments. Only all near-targeted or weakly converting queries should be excluded.
Results of work for 1 month:
– Compilation of a file on semantics for RK
– Purge on suitable and inappropriate requests
– Grouping requests for RK (320 requests)
– The main works on the Republic of Kazakhstan have been completed:
- Create and set up a campaign
- Compiled quick links and clarifications
- Announcements written for 52 groups
- Compiling a display link for all groups
- Filled all ad groups after comments
- Company launch
- Placement of images for all groups prepared by the designer
Results after the work done:
On April 25, the company was launched on a limited budget.
Reduced from 12.21 TL to 8.27 TL
CTR for most queries is more than 15%, which is a good indicator.
- 34 groups
- 306 titles
- 136 descriptions
- 419 keys