Setting up PPC for a transport company

PEGAS LOGISTICS LLP is an active and developing transport company in the cargo transportation market, which offers a full range of services for organizing the transportation of goods to anywhere in the world by all types of transport and their combinations. They are one of the best carriers not only in Kazakhstan, but also in other CIS countries.

SubscGo to website: pegaslogistics.kz

Target

Optimize old campaigns so that they start bringing more conversions.

Main work:

Uploading all requests from running campaigns
Checking the relevance of search results
Cleaning up inappropriate requests
Assignment of less converting requests to separate groups for testing launches with a minimum price (or further disabling)
Division into logical groups
Addition of new requests (last priority)
Analysis of competitors’ search ads
Creation of unique headers for all created groups (with elaboration of the occurrence of keys)
Drafting 4 descriptions for each ad group to clarify information about the company
Creating display links for each group
Drafting clarifications
Creation of Quick links and their descriptions

During the analysis, requests were found in the format:

Delivery from China, which does not exactly involve cargo transportation, but rather the delivery of parcels, or delivery from online stores, which is an inappropriate topic.

A number of deficiencies were also discovered in the Headings and Descriptions (the fact that they did not contain the main words from the queries, so the optimization of the companies was about 35-40%).

The decision was made to create companies from scratch, with detailed step-by-step development of GEO.

Work plan for 1 month:

Global check of company settings
Uploading all requests from running campaigns
Checking the relevance of search results
Cleaning up inappropriate requests
Assignment of less converting requests to separate groups for testing launches with a minimum price (or further disabling)
Division into logical groups
Addition of new requests (last priority)
Analysis of competitors’ search ads
Creation of unique headers for all created groups (with elaboration of the occurrence of keys)
Drafting 4 descriptions for each ad group to clarify information about the company
Creating display links for each group
Drafting clarifications
Creation of Quick links and their descriptions

Auction Statistics – +43.19%

CTR of requests is above 20%

The cost of clicks has been reduced – from $1.89 to $1.67 – the price has been reduced by 20%

Click statistics – from 20-23 clicks per day to 44-47 clicks per day – an increase of 50%

Case results Setting up PPC for a transport company

+40%

increase in clicks

+328%

traffic to the site

+210%

number of applications

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Our Services

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SEO

A full cycle of website performance improvement: increasing traffic and conversion rates, enhancing usability and website quality in general

Expert Audit

Checking the quality of optimization of a website in search engines and compiling a checklist for fixing bugs that impede effective SEO initiatives

Contextual Advertising

Setting up contextual advertising to boost systematic sales and calculating the payback period for advertising campaigns

SEO Contractor Review

SEO contractor reviewing the quality of work done on search engine optimization of your website

Taking Website Out of Filters

Prompt identification of reasons for website incurring sanctions and subsequent elimination of them

Usability Adjustments

Checking the website for usability and identifying bottlenecks using Eye-tracking technology

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Creation of a quality company with the involvement of target users.
The company should contain only relevant luxury phrases and premium customer segments.
Only all near-targeted or weakly converting queries should be excluded.

Average CPC:

с 12,21 TL до 8,27 TL

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