Yandex.Direct Semantics are search queries in response to which the search engine will show ads in the Yandex search results.
Yandex.Direct Clicks are website clicks of a website ad. In Yandex.Direct, the price per click
is not fixed and is determined by the results of an auction held between advertisers. Auctions are held for each display of adverts. To participate in an auction, the advertiser sets a bid, which is the maximum amount the advertiser is willing to pay per click, taking into account any adjustments in the bids. When working with automatic strategies, the system determines the bid independently, taking into account the pre-set settings. When using manual strategies, the advertiser may set up bids independently on the campaign page. The cost per click in Yandex.Direct depends on the level of competition and several quality factors including CTR forecast and ad quality factor.
Yandex.Direct Conversion is the percentage of targeted customers from the total number of clicks on a particular ad. For accurate calculation of conversions in Yandex.Direct, you need to set up Yandex Metrics properly and install the appropriate counters on the website. In Yandex Metrics you can create goals, on triggering which the target client will be counted as a conversion.
The CPA/CPO is the ratio of the total cost of the advertising campaigns to the number of conversions made.
THE EVOLUTION OF CPA/CPO OVER THE LIFETIME OF THE PROJECT FROM JUNE TO JANUARY:
CPA/CPO DECREASED OVER THE LIFETIME OF THE PROJECT BY 31.20%:
NUMBER OF CLICKS – CHANGES OVER THE LIFETIME OF THE PROJECT:
THE NUMBER OF CLICKS INCREASED BY 265.17% OVER THE LIFETIME OF THE PROJECT:
NUMBER OF CONVERSIONS – CHANGES OVER THE LIFETIME OF THE PROJECT:
THE NUMBER OF CONVERSIONS INCREASED BY 213.94% OVER THE LIFETIME OF THE PROJEC:
The following results have been achieved since the beginning of the work:
Creation of a quality company with the involvement of target users.
The company should contain only relevant luxury phrases and premium customer segments.
Only all near-targeted or weakly converting queries should be excluded.
Setting up PPC of the project, increase in conversions and clickability.
Promotion of a lead generator project in financial topics in search engines.
Promotion in search engines, increasing browsing depth and average time spent on the site.
Promotion in search engines, bringing key queries to the TOP, increasing visitors, as well as visits from mobile devices from the PS.
Promotion in search engines of the studio of professional 1C developers involved in the creation and configuration of Bitrix websites.
Optimize old campaigns so that they begin to bring more conversions, and also reduce the number of non-target users who visit the site.
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